Doterra WELLNESS ADVOCATE: AWARENESS SERIES

another early project for me, These videos were part of a three-part awareness campaign I created for a doTERRA Wellness Advocate just as I was getting started in professional content work. The goal wasn’t product conversion — it was education, credibility, and a polished representation of her personal brand.

The first video focused on doTERRA’s quality assurance system, showing viewers how to find the batch-specific testing results printed on the bottom of each product. The second covered how to properly clean a diffuser — something simple, but often overlooked. Together, they worked as tools to build trust and establish her presence as a helpful, informed advocate for the brand.

We wanted the videos to feel grounded and clean — something that reflected the nature of essential oils themselves. Our visual direction leaned slightly corporate for polish but kept a soft, approachable energy. I worked closely with her to write the script, then filmed all three videos in a single day at her home. Ultimately, she decided to move forward with just the first two videos, but both came out great.

This was one of my first times handling both production and creative direction start to finish, and it gave me a great intro to personal branding and consumer education from a storytelling angle.