SOBER SLICE Product Concept Deck

This 10-slide deck highlights the business and branding strategy behind Sober Slice — a conceptual product I created for my Product Strategy course. It’s a great representation of my ability to take a product from ideation to execution. The presentation walks through the entire development process: identifying a consumer problem, conducting market research, developing the brand and messaging, designing packaging, and outlining pricing, cost of goods sold, and sales channels.

Visually, I built the entire deck in Illustrator over an 8-hour sprint, balancing aesthetic design with professional polish. The research and strategic planning took place over several weeks leading up to the final presentation, including survey data and concept testing. The idea — a small, functional snack to help people (especially young women) feel safer and more in control during nights out — was informed by real consumer pain points and built with both style and purpose in mind.

This project is a solid example of how I think through product development from a creative marketing and business-oriented lens