Raw and Rebellious: This is The Ski CLUB
This was filmed the same day we made the gondola edit — and it was all about capturing the vibe of Raw and Rebellious.
Sarah (the founder) wanted something fun, high-energy, and true to the people wearing her brand. Not an ad. Not a product push. Just something that shows what it feels like to be part of the Rebellious Ski Club — a little loud, a little messy, and always a good time.
So that’s exactly what we set out to make.
Me, Cammie, and Sarah all worked together on the creative direction. Cammie was on skis and behind the camera for parts of it — she’s great at capturing the in-person, raw energy Sarah loves. We didn’t script anything. We just took a couple laps, filmed each other messing around, falling, laughing, and jumping around. It was about showing a vibe, not crafting one.
One thing I’m especially proud of is the hook we built at the beginning — that “Is this thing on?” moment was something Cammie and I came up with to grab attention right away. It gives the video an immediate pulse and makes you feel like you’re stepping into something.
From there, I brought it all together in the edit — pulling in stylized text, fun transitions, and music that matched the mood. I really wanted it to feel like a video you could’ve filmed with your friends — but tighter, more intentional, and fully on-brand.
It’s the second video I made for Raw and Rebellious, and honestly one of my favorites. It helped push the Ski Club’s voice even further and locked in the direction for where we can take things next!
