RAW & REBELLIOUS: GONDOLA DANCE PARTY?
This was my first project with Raw and Rebellious, and it came together in the most organic way. One of my friends, Cammie — who was actually working with Sarah (the founder) as an editor at the time — connected us. We hopped on a call, and instantly hit it off.
Sarah and I talked for a while about the brand. Not just how it looks, but what it means. She told me about the Rebellious Ski Club — how she wanted it to feel like a community, something playful and on the nose, culturally in-tune, and unapologetically fun. The vibe wasn’t about being polished — it was about being real, about being in the moment.
She gave us a few hoodies and general direction, but honestly, the idea just came naturally. We were all in the gondola, wearing the gear, laughing, and I just thought — this is the energy. So we filmed it right then and there.
Everything was shot on iPhones using a fisheye lens — which was 100% intentional. Sarah loves that look. She wants things to feel like they came straight from your camera roll. It’s raw, it’s relatable, and it perfectly matches her brand’s aesthetic.
I cut it together with some graphics and animated text at the end, which took a bit longer than usual — around 8 hours of editing — but it was totally worth it. We adjusted the copy and pricing overlays to make it fit the new drop, and it went live on Instagram.
Honestly, it was just fun. The gear, the people, the gondola vibes — everything about this video felt very Raw and Rebellious, and It set the tone for everything we might make next!
